Shopping centers become leisure 'megaresorts'


The rise of ecommerce and changes in consumer habits have revolutionized the traditional concept of 'retail'. Offering new experiences and becoming spaces of reference is one of the maxims of the owners.

Much more than buying spaces. The new generation of shopping centers changes skin to incorporate a leisure concept for the whole family and adapt to the demands of Millennials. Aquariums, artificial lakes, ski resorts, diving areas, everything fits into these new mega-parks of leisure, experiences and shopping.now Shops for sale in Gulberg Lahore is available.

"We must implement new concepts, but without neglecting the commercial mix", explain from Unibail-Rodamco, the largest listed commercial real estate company in Europe, which has 13 centers in Spain valued at more than 3,500 million euros, and foresees invest an additional 650 million until 2024 in the country.

"We have introduced the DEX (Dining Experience), which aims to revolutionize the spaces of restoration in shopping centers through the combination of architecture, design and leisure to offer a multi-sensory experience," they explain. Since Unibail are resounding, "physical stores are not incompatible with ecommerce, in fact, we see that many of the companies that emerged in the digital environment are also looking for physical outlets." Amazon, without going any further, has opted for the sale in physical stores with the acquisition of Whole Foods in the US It is also the case of Hawkers, the brand of sunglasses that recently opened its first physical store in Madrid ".

Shops for sale in Gulberg Lahore
"The shopping centers will have to evolve to adapt to the new needs and desires of customers, combining technology, multi-channel and experience to reach the most demanding final consumer", explains Luis Lázaro, responsible for the shopping centers division of Merlin Properties, which plans to invest 100 million euros in the coming years both to modernize the image of its centers and to update its commercial offer.

José Manuel Llovet, Lar's retail director -with 14 shopping centers in Spain- explains that Socimi works to improve the consumer experience. "We invested more than 60 million euros in capex to adapt and modernize the centers, improve services and experience, as well as to implement the omnichannel strategy."


From Intu, owner of Puerto Venecia (Zaragoza), Intu Asturias (Asturias) and Xanadú (Madrid) and with important projects underway, they coined the concept shopping resort as a formula to attract consumers, converting the shopping center into "tourist attractions and of leisure "and betting on having fewer operators but with larger areas.

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